Case 9

Collectors Fair


The Collectors Fair, hosted at the Jaarbeurs in Utrecht, is the largest of its kind in Europe. Twice a year, people from all over the world come to visit this fair: the most recent editions welcomed over 33.000 visitors. Our aim: to generate as much media coverage as possible in order to attract new visitors. Because of the Fair’s abundance in vintage, antiques and interior design, we target a broad audience and focus mostly on casual visitors; those familiar with the Fair tend to revisit anyway.

Our Activities

Approaching press from several different angles, such as arranging interviews between media and collectors, inviting press to visit the Fair, suggest it as ‘fun things to do’ in magazines and readers promotions. This results in a high number of publications prior to and after each event every year. Publications include interviews and items in numerous magazines, regional newspapers, on national radio broadcasts and television programs on public and commercial broadcasts.

The Fair as must-visit in Margriet

Interview with artist and collector Pet van de Luijtgaarden in local newspapers

Readers promotion to win entrance tickets in Woonstijl