Case 6

SOAP Treatment Store


SOAP Treatment Store offers luxurious beauty treatments such as facials, peelings, soothing massages, manicures and pedicures. The company has four beauty salons across The Netherlands, two of which are situated in Amsterdam, the others in The Hague and Almere. They are most renowned for introducing several pioneering beauty concepts and treatments on the Dutch market. SOAP recently presented their new DOCTORS AT SOAP, with which they offer in store clinical cosmetic treatments.

Our activities

We created a proactive and highly structuralised media policy in which we carefully selected appropriate journalists for treatments and novelties. Coordinating press requests, interviews and price draws. Strategically engaging with specific media according to their scheduled beauty specials. Aiding invited press during product launches and presentations. All of this resulted in many wonderful media publications which paved the way for a strong public awareness of the stores and its philosophy.

SOAP Treatment Store in the Van Baerlestraat in Amsterdam

Article in JAN on injectables

Readers promotion in CosmoGirl! to promote teenage treatments