Case 1

XERJOFF Perfumes


XERJOFF is an Turin based perfume house fully dedicated to luxury fragrances, owned by master perfumer Sergio Momo.  XERJOFF perfumes embody a fusion between nature’s olfactory art and Italian craftsmanship. Their latest collection Join the Club comprises 10 perfumes, each of which elicits a  members-only club feel.

Our activities

Promote the launch of the new collection Join the Club in The Netherlands and organise launch event for the press. Set up one-on-one interviews with CEO Sergio Momo to generate feature articles. Result: an attendance of 27 journalists at the launch and 40 publications over a period of 6 months.



Xerjoff perfumes launch event in Amsterdam.

Xerjoff´s Jazz Club perfume collection

Interview with CEO Sergio Momo in Talkies Magazine

Latest collection Xerjoff perfumes in Metro