Launch Join the club
XERJOFF is a Turin based perfume house fully dedicated to luxury fragrances, owned by master perfumer Sergio Momo. XERJOFF perfumes embody a fusion between nature’s olfactory art and Italian craftsmanship. Their latest collection ‘Join the Club’ comprises 10 perfumes, each of which elicits a members-only club feel.
Our activities
Promote the launch of the new perfume collection ‘Join the Club’ in the Netherlands and organise launch event for the press. Set up one-on-one interviews with CEO Sergio Momo to generate feature articles. Result: an attendance of 27 journalists at the launch and 40 publications over a period of 6 months.