Introduction
The German start-up Emma Mattress is a newcomer on the Dutch market and was proclaimed Best Mattress by the Dutch Consumer Association. Leaving well known – and often more expensive – top brands far behind. What is their secret? Emma combines four special layers that perfectly support and relax the body at the same time. As a result an Emma mattress feels like sleeping in a five star hotel bed.
Our activities
To introduce the brand in The Netherlands an extensive PR campaign was launched, consisting of an earned and paid media approach. With reviews by bloggers and business portraits in the media. In the first 6 months, there were over 20 publications.