Legal Aid Council
The Legal Aid Council (Raad voor de Rechtsbijstand) offers a financial support system for Dutch citizens in need of legal aid but who are unable to afford it. It aims to make Dutch citizens more self-supportive and therefore to lower the need of expensive legal aid. In order to achieve this, the council organised a national convention. This event targeted all those with legal difficulties and conflicts, but also your more average rows.
Created the concept of the event. Coordination and development of corporate identity and website. Creating a broadly targeted promotional campaign for the convention by means of banners and exposure through both written media and radio. Setting up a partnership with Dutch television programme VARA Kassa! Approaching several high profile Dutch public speakers.