Introduction trade media
Cocktail bartender and tea sommelier Robert Schinkel has selected the finest hand-picked tea from Dilmah’s tea gardens in Sri Lanka to form the base of the first tea liqueur in the world. Pekoe has a smooth sweetness and a touch of bitterness that will please the palette in an unique way. The range offers Earl Grey, Supreme Ceylon en Jasmine Green Tea.
Our activities
De PR Boutique was approached for the introduction of Pekoe as a new premium liqueur in Dutch food & beverage media. Part of the strategy was to invite press and influencers at the launch party in Tales & Spirits Cocktail Bar in Amsterdam. This resulted in 27 publications in a broad range of key media.