Simon Carmiggelt exhibit
In honor of the 100th birthday of late Dutch column writer Simon Carmiggelt, the Press Museum (Persmuseum) in Amsterdam opened a special exhibition. His original columns, a personal notebook, pictures and moving images went on display for his admirers for 5 months. The Press Museum largely extracted the materials from their own depository, filled with Dutch journalistic heritage. The grand opening was a huge success, with many journalists and fellow-authors present.
Publicity campaign consisiting of press previews, VIP tickets, readers promotions and by actively approaching press, aiming their attention at the exhibition’s official opening. All of this resulted in many publications in newspapers, magazines and coverage on radio and television. It also caused an increase of ticket sales of 50%.